The Founder


Lisa Hagendorf is a top-level PR and communications executive with nearly two decades of experience, working with iconic global brands, and specializing in consumer-tech startups. Her brand roster includes in-house leadership positions at Ladders, Playboy, and Zinio, and her clientele at Edelman includes Netflix. In 2013, Lisa founded her own agency, Centerpiece Public Relations, providing expertise on communications, media relations, and brand positioning. She offers her clients a unique combination of communications expertise, media know-how, and boundless enthusiasm.

Previously, Lisa was the Vice President of Public Relations at Ladders, an online and mobile job-matching service for career-driven professionals, where she provided executive leadership on PR, corporate communications, and events. Once Director of Corporate Communications for magazine publisher Hachette Filipacchi (the U.S. publishing division of Lagardere, since acquired by Hearst), she then transitioned to Lagardere’s mobile-content division, Cellfish Media (now Bandsintown Group). Additionally, she was Vice President of Public Relations for Zinio, the world's largest publisher of digital magazines.

From 2003-2008, Lisa was the Director of Public Relations for digital media and global licensing at Playboy Enterprises, where she spearheaded publicity for and Playboy Mobile, as well as Playboy-branded products, respectively. During this time, she was based in the UK for two years, where she launched the first London office. Lisa started her career at Edelman, where she worked in the consumer groups in both New York and San Francisco, managing the Netflix account.

Lisa earned a BA in English from Penn State University. A life-long New Yorker, she recently moved to Parkland, Florida, with her family.